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Transforming how people experience and care for the natural world—making nature visible, knowable, and part of daily life.

Transforming how people experience and care for the natural world—making nature visible, knowable, and part of daily life.
Product: AI-powered smart bird feeder with detachable Nature Cam Pro (2K video, 5MP photos, HDR)
Founded / HQ: Founded 2020; origin in Ljubljana, Slovenia; headquarters registered in Wilmington, Delaware
Funding: Raised $8.5M seed (Dec 9, 2021) plus multiple crowdfunding campaigns
Team size (reported): 73 employees
Consumer IoT for nature observation, wildlife identification, and engagement
2020
Consumer hardware & software (IoT, wildlife tech)
$8.5M
Seed round announced Dec 9, 2021 with General Catalyst as co-investor
High-profile Kickstarter campaign in January 2021 that raised approximately $5M (reported)
“BACKED and General Catalyst participated in seed funding; presence of multiple crowdfunding and VC investors reported”
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