
In the complex world of marketing, many challenges lead to marketers getting lost in data. For many marketers, a lot of tracking data is missing or incorrect; attribution from the first view to the checkout has become impossible; decentralized analysis and optimization are incredibly time-consuming.. Billy Grace aims to create a world where marketers work in perfect collaboration with AI to overcome these challenges with AI and Machine Learning models. Start working smarter with; - Up to 99% accurate data tracking - Unbiased data-driven attribution - Automated cross-channel optimization It's time to bring back the balance in marketing and globally change the way marketers work! Check out our website for more information. Headquartered in Amsterdam, The Netherlands.

In the complex world of marketing, many challenges lead to marketers getting lost in data. For many marketers, a lot of tracking data is missing or incorrect; attribution from the first view to the checkout has become impossible; decentralized analysis and optimization are incredibly time-consuming.. Billy Grace aims to create a world where marketers work in perfect collaboration with AI to overcome these challenges with AI and Machine Learning models. Start working smarter with; - Up to 99% accurate data tracking - Unbiased data-driven attribution - Automated cross-channel optimization It's time to bring back the balance in marketing and globally change the way marketers work! Check out our website for more information. Headquartered in Amsterdam, The Netherlands.
What they do: AI-powered marketing platform for attribution, analytics, and automated campaign optimization
Headquarters: Amsterdam, The Netherlands
Founders: Mitch Voskuilen, Robin Friend, Tjadi Peeters
Recent funding: €3.0M early-stage round (Mar 2025) — Fortino Capital listed as investor
Employees: Approximately 55
Marketing analytics, attribution, and campaign optimization for digital and e-commerce marketers.
2021
Software Development
€3.0M
€2.3M
Round included a mix of angel and individual investors
“Fortino Capital (lead/participating institutional investor); angels and individual investors participated in seed”
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