
Big Data for Humans democratizes customer insights so that business leaders have the pulse of their customers and marketers run profitable campaigns. Their software is the world's first automated customer insights engine which uses networks to analyse customers so that anyone in your business from management, the marketing department and data scientists can generate more revenue.

Big Data for Humans democratizes customer insights so that business leaders have the pulse of their customers and marketers run profitable campaigns. Their software is the world's first automated customer insights engine which uses networks to analyse customers so that anyone in your business from management, the marketing department and data scientists can generate more revenue.
Headquarters: London, United Kingdom
Founded: February 2014
Product: Automated customer data science platform (Data Science-as-a-Service) for retail and travel
Notable funding: $1.2M seed led by EC1 Capital (Sept 2015)
Status: Entered administration / became inactive (by 2019–2020)
Customer analytics and marketing personalization for retail and travel companies.
2014
SaaS / Data Science
1200000
Participants included Firestartr, Scottish Investment Bank and angel investors
Reported convertible note in October 2016