
BidX is a marketplace advertising platform that enables brands and agencies to optimize and scale their advertising campaigns on Amazon and Walmart. The platform automates campaign creation, keyword optimization, bidding, and budget management using AI and advanced targeting algorithms, resulting in improved ROAS by 36% after 6 weeks and increased sales by 43% after 4 months. BidX supports full-funnel advertising solutions including search ads, display and video ads via Amazon DSP, and analytics through Amazon Marketing Cloud. With over 2,000 brands and agencies using the platform, BidX manages $300M in ad spend globally and influences $3B in GMV. The company offers both self-service and managed service options, focusing on time-saving efficiency and powerful analytics to drive incremental sales and brand growth.

BidX is a marketplace advertising platform that enables brands and agencies to optimize and scale their advertising campaigns on Amazon and Walmart. The platform automates campaign creation, keyword optimization, bidding, and budget management using AI and advanced targeting algorithms, resulting in improved ROAS by 36% after 6 weeks and increased sales by 43% after 4 months. BidX supports full-funnel advertising solutions including search ads, display and video ads via Amazon DSP, and analytics through Amazon Marketing Cloud. With over 2,000 brands and agencies using the platform, BidX manages $300M in ad spend globally and influences $3B in GMV. The company offers both self-service and managed service options, focusing on time-saving efficiency and powerful analytics to drive incremental sales and brand growth.
What they do: AI-driven platform automating marketplace ads for Amazon & Walmart (PPC + DSP)
Scale: $300M managed ad spend; influences ~$3B GMV; 2,000+ brands/agencies
Business model: Self-service and managed service options
Team & founding: Founded 2018; founders include Dominik Thüsing, Max Hofmann, Nadine Schöpper
Complexity and scale of marketplace advertising for brands/agencies on Amazon and Walmart
2018
Advertising technology / Marketplace advertising
Round details (amount and investors) not publicly listed in provided evidence.