
Bidnamic is a software company that helps ecommerce retailers scale their businesses efficiently by mastering purchase intent to drive sales and increase profitability. Their proprietary technology and machine learning solutions optimize Google Shopping, Search Ads, Performance Max campaigns, and feed optimization to maximize visibility and profitability across entire product catalogs. They provide a full audit process to benchmark performance and tailor strategies for scaling operations or reducing cost per sale. Trusted by market-leading retailers, Bidnamic offers a holistic and strategic approach to solving ecommerce challenges, enabling clients to increase revenue, ROAS, and market share effectively.

Bidnamic is a software company that helps ecommerce retailers scale their businesses efficiently by mastering purchase intent to drive sales and increase profitability. Their proprietary technology and machine learning solutions optimize Google Shopping, Search Ads, Performance Max campaigns, and feed optimization to maximize visibility and profitability across entire product catalogs. They provide a full audit process to benchmark performance and tailor strategies for scaling operations or reducing cost per sale. Trusted by market-leading retailers, Bidnamic offers a holistic and strategic approach to solving ecommerce challenges, enabling clients to increase revenue, ROAS, and market share effectively.
What they do: ML-driven platform that optimises Google Shopping, Search Ads, Performance Max and feed performance for ecommerce retailers
Founded: Around 2018
Stage / funding: Series A (May 23, 2022) with ~£4m / $5m reported
Employees: ~55
Ecommerce advertising inefficiency and poor ROI from large product catalog ad campaigns.
2018
Marketing technology / Adtech / Ecommerce
~£4m / $5m
Described as the company's first institutional investment; round supported by existing angel backers.
“Led by Gresham House Ventures; angel investors include Marin Mayer, Chris Forrest and Luke Judge”