
BHOUT is a pioneering company that has developed the world's first smart punching bag, integrating advanced technology such as sensors, 3D computer vision, AI, and machine learning to create an innovative fitness and gaming experience. Their flagship product, the BHOUT Bag, combines fitness equipment with gaming elements to engage users in a unique 'entertrainment' ecosystem that gamifies physical activity. The company operates through a business model that includes product sales (BHOUT Bag Kit and add-ons), app subscriptions, and club memberships, targeting fitness enthusiasts and boxing fans. BHOUT has received multiple awards and recognitions for innovation and design, including certifications from Portugal's National Innovation Agency and accolades from Time, Fast Company, and fitness industry bodies. Their product delivery is planned in batches with a growing scale, and they maintain a community-driven approach with clubs and digital platforms to enhance user engagement and motivation.

BHOUT is a pioneering company that has developed the world's first smart punching bag, integrating advanced technology such as sensors, 3D computer vision, AI, and machine learning to create an innovative fitness and gaming experience. Their flagship product, the BHOUT Bag, combines fitness equipment with gaming elements to engage users in a unique 'entertrainment' ecosystem that gamifies physical activity. The company operates through a business model that includes product sales (BHOUT Bag Kit and add-ons), app subscriptions, and club memberships, targeting fitness enthusiasts and boxing fans. BHOUT has received multiple awards and recognitions for innovation and design, including certifications from Portugal's National Innovation Agency and accolades from Time, Fast Company, and fitness industry bodies. Their product delivery is planned in batches with a growing scale, and they maintain a community-driven approach with clubs and digital platforms to enhance user engagement and motivation.
Product: AI-powered smart punching bag (BHOUT Bag) with companion app and clubs
Founded: 2019
Headquarters: Lisbon, Portugal
Funding (reported): Total reported ~$10.92M; multiple early rounds including a pre-seed closed Dec 2022
Team size (reported): 63 employees
Fitness technology / exergaming — improving engagement and training through gamified smart equipment and AI-driven coaching.
2019
Fittech / Gaming-Fitness (exergaming)
Announced Jan 24, 2023; investors listed for this round include Portugal Ventures and COREangels Lisbon
“Multiple early-stage investors including Portugal Ventures, COREangels Lisbon, Lince Capital and Explorer Investments”