
Beyond Sports is a technology company revolutionizing sports fan engagement by transforming raw tracking data into immersive virtual experiences using 3D animation, AI, and storytelling. Their advanced data processing engine ingests and merges multiple data streams to create consistent, production-ready formats compatible with various outputs including the Metaverse and digital platforms. They deliver rich, animated broadcasts, AI commentary, and fan-first content for apps and gaming, enabling sports rights holders to maximize the value of their data assets. The company has established significant partnerships, notably with the NHL and NFL, and powers innovative fan experiences such as NHL Hockeyverse and NBA Dunk The Halls, positioning itself as a leader in sports technology and data visualization.

Beyond Sports is a technology company revolutionizing sports fan engagement by transforming raw tracking data into immersive virtual experiences using 3D animation, AI, and storytelling. Their advanced data processing engine ingests and merges multiple data streams to create consistent, production-ready formats compatible with various outputs including the Metaverse and digital platforms. They deliver rich, animated broadcasts, AI commentary, and fan-first content for apps and gaming, enabling sports rights holders to maximize the value of their data assets. The company has established significant partnerships, notably with the NHL and NFL, and powers innovative fan experiences such as NHL Hockeyverse and NBA Dunk The Halls, positioning itself as a leader in sports technology and data visualization.
What they do: Turn sports tracking data into immersive 3D/AI-driven fan experiences and visualizations
Founded: 2014
Headquarters: Alkmaar, The Netherlands
Acquisition: Acquired by Sony's sports businesses (November 2022)
Reported funding: USD 2360000.00 (last disclosed round: 2018-06-06)
Sports fan engagement, sports data visualization, and sports entertainment
2014
Sports technology
2360000.00 USD
“Acquired by Sony's sports businesses (November 2022)”