
BetterYou is a digital wellness platform that leverages AI and cognitive science to deliver personalized wellness and productivity coaching. The company offers a no-touch, behavior design rooted solution that encourages healthier habits such as improved sleep, increased physical activity, and social connection, which help reduce healthcare costs and employee burnout. BetterYou's platform is designed for businesses, schools, and partners, providing personalized nudges, challenges, and rewards to boost employee engagement, reduce claims, and improve overall workforce wellness. The company emphasizes data-driven approaches and has demonstrated significant reductions in burnout rates and healthcare costs, positioning itself as a leading wellness solution for organizations aiming to enhance employee well-being and productivity.

BetterYou is a digital wellness platform that leverages AI and cognitive science to deliver personalized wellness and productivity coaching. The company offers a no-touch, behavior design rooted solution that encourages healthier habits such as improved sleep, increased physical activity, and social connection, which help reduce healthcare costs and employee burnout. BetterYou's platform is designed for businesses, schools, and partners, providing personalized nudges, challenges, and rewards to boost employee engagement, reduce claims, and improve overall workforce wellness. The company emphasizes data-driven approaches and has demonstrated significant reductions in burnout rates and healthcare costs, positioning itself as a leading wellness solution for organizations aiming to enhance employee well-being and productivity.
Product: AI-driven digital wellness platform delivering personalized nudges, challenges, and behavior-design coaching
Customers: Businesses, schools, and organizational wellness programs
Founding year & HQ: Founded 2018; Saint Paul, Minnesota
Employees: Approximately 39
Funding: Reported total funding $9.65M; announced $6M Series A (lead: Capital Midwest)
Workforce wellness, employee burnout, preventive health and productivity
2018
Digital wellness / Employee wellness
6000000.00
Announced $6M Series A including investors Mairs & Power, Great North Ventures, North Coast Ventures, and NelNet
“Led by Capital Midwest with participation from regional institutional investors (Mairs & Power, Great North Ventures, North Coast Ventures, NelNet)”