
Smart waste bins that increase recycling rates paid for by advertisement.
What they do: AI-driven smart waste bins (products: The Cube, Janus) that sort multiple waste streams and divert liquids
Founded / HQ: Founded 2021; Glasgow / Edinburgh, United Kingdom
Business model: B2B deployments in high-footfall locations (airports, stations, malls); revenue model includes advertising-funded bins
Impact claims: Claims to increase recycling rates (cited up to ~50–85%) and reduce waste-management costs (cited up to ~40–50%)
Funding signal: Small grant funding reported (lead: Scottish Enterprise); total disclosed funding shown as £100,000
Waste management and recycling efficiency in public and commercial venues.
2021
Cleantech / Waste management
Reported grant announced Aug 4, 2022; public profiles list grants/support programmes and small/obfuscated amounts.
“Scottish Enterprise (lead on reported grant round)”