
Bedrock's software takes syndicated and retail data (Nielsen, IRI, Spins, Whole Foods, etc) and transforms it into dynamic selling stories for consumer product goods (CPG) sales managers. The software gives sales and marketing managers easy to apply data-based selling stories that are fine-tuned to do three things - sell more products into retail, keep customers' products in retail and find ways to optimize their categories. Bedrock’s next-generation software platform utilizes machine learning to make faster and smarter recommendations for our customers. We have a broad set of customers ranging from small natural foods companies to multi-national conglomerates. Bedrock Analytics is a venture-backed high-growth technology company based in the San Francisco Bay Area.

Bedrock's software takes syndicated and retail data (Nielsen, IRI, Spins, Whole Foods, etc) and transforms it into dynamic selling stories for consumer product goods (CPG) sales managers. The software gives sales and marketing managers easy to apply data-based selling stories that are fine-tuned to do three things - sell more products into retail, keep customers' products in retail and find ways to optimize their categories. Bedrock’s next-generation software platform utilizes machine learning to make faster and smarter recommendations for our customers. We have a broad set of customers ranging from small natural foods companies to multi-national conglomerates. Bedrock Analytics is a venture-backed high-growth technology company based in the San Francisco Bay Area.
Company: Bedrock Analytics — Oakland-based CPG analytics and AI software company
Product: Cloud platform that harmonizes retailer and syndicated CPG data and generates AI-driven selling stories/insights
Founders: Will Salcido; Alan Coleman; Nestor Toro
Employees: ~41
Known investors: Cervin Ventures; Illuminate Ventures
Total disclosed funding: ~$7,000,000 (USD)
Consumer packaged goods (CPG) analytics, sales enablement, and category management
SaaS; CPG analytics
7200000.00
Announced financing round reported as $7.2M (published July 2018 / PR date June 2018).
5000000.00
Announced $5M funding round (October 18, 2021).
“Cervin Ventures; Illuminate Ventures”