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Bedrock's software takes syndicated and retail data (Nielsen, IRI, Spins, Whole Foods, etc) and transforms it into dynamic selling stories for consumer product goods (CPG) sales managers. The…

Bedrock's software takes syndicated and retail data (Nielsen, IRI, Spins, Whole Foods, etc) and transforms it into dynamic selling stories for consumer product goods (CPG) sales managers. The…
Sector: Sales analytics for CPG (consumer packaged goods)
Headquarters: Oakland, California
Founding / launch: Founded / launched around January 2013
Employees: About 41
Known investors: Cervin Ventures, Illuminate Ventures
Notable funding: $7.2M announced (July 2018); additional $5M round announced Oct 18, 2021
Sales analytics and data-driven selling for consumer packaged goods (assortment optimization, distribution growth, shelf retention).
2013
Software / Analytics (CPG)
7200000.00
Announced $7.2M financing to advance the CPG analytics platform.
5000000.00
Announced subsequent $5M funding round with participation from prior investors.
7000000.00
“Cervin Ventures and Illuminate Ventures are institutional backers; investors have led multiple disclosed rounds.”
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