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BD4 was founded in 2013 by three former Amadeus colleagues who realized that “personal relevance” has the potential to change the travel industry – and that AI-driven personalization is the necessary…

BD4 was founded in 2013 by three former Amadeus colleagues who realized that “personal relevance” has the potential to change the travel industry – and that AI-driven personalization is the necessary…
Founded: 2013
Headquarters: Germany and the UK
Business: AI-driven 1:1 personalization for travel, airlines, retail and e‑commerce
Acquisition: Majority stake acquired by dnata in December 2018
Known funding: Series A (May 19, 2015), lead investor Hoxton Ventures
38
Personalization for e-commerce, travel and airline websites
2013
Travel technology; E-commerce personalization
Investors listed include Talis Capital and LocalGlobe; Crunchbase shows a Series A on this date.
“Majority stake acquired by dnata (Emirates Group) in December 2018”
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