
Baton is the Silicon Valley based technology innovation lab for Ryder, a Fortune 500 logistics company that owns 260k trucks and manages $7.4B of freight. Before being acquired by Ryder in September, 2022, Baton was a venture backed start up that was voted the #4 most disruptive company in freight! (Amazon was #3) Our mission is to eliminate waste in supply chain by creating a digital platform that uses AI to improve how freight is planned. There are 500 million hours wasted in trucking each year, over 3 billion gallons of fuel wasted per year from trucks idling, and 1 in 5 trucks on the road driving empty at any given point. This has a massive impact on the environment, the lives of millions of drivers, and ultimately, the cost of transportation that we all pay.

Baton is the Silicon Valley based technology innovation lab for Ryder, a Fortune 500 logistics company that owns 260k trucks and manages $7.4B of freight. Before being acquired by Ryder in September, 2022, Baton was a venture backed start up that was voted the #4 most disruptive company in freight! (Amazon was #3) Our mission is to eliminate waste in supply chain by creating a digital platform that uses AI to improve how freight is planned. There are 500 million hours wasted in trucking each year, over 3 billion gallons of fuel wasted per year from trucks idling, and 1 in 5 trucks on the road driving empty at any given point. This has a massive impact on the environment, the lives of millions of drivers, and ultimately, the cost of transportation that we all pay.
Headquarters: San Francisco, CA
Founded: 2019
Core product: Network of 24/7 trailer drop‑zones plus coordinating software/API for long‑haul trucking
Acquisition / corporate status: Operates as a technology innovation lab for Ryder
Known funding: Seed $3.3M (Dec 2019); Series A $10.5M (Mar 2021); total reported ~$13.8M
Logistics inefficiency in long‑haul trucking (dwell/detention, empty miles, idling fuel waste).
2019
Logistics / Transportation Technology
$3,300,000
Seed round closed December 2019; reported participants included Prologis and 8VC
$10,500,000
Series A announced March 2021; reported post‑money valuation ~$50M
“Includes strategic logistics and real‑estate investors (e.g., 8VC, Maersk Growth, Prologis, RyderVentures, Lineage Logistics) alongside venture backers and industry angels”