
Pacla Medical is the company behind BackHug, a robot that fixes back pain (as well as offering significant benefits to individuals living with conditions such as multiple sclerosis). BackHug uses patent protected technology to apply deep tissue pressure to the centre of the back and shoulder blades with 26 robotic fingers, reducing back pain by 51% on average. The BackHug App gives users total control over their treatment and offers them a bespoke treatment programme based on in-App consultation. BackHug also monitors changes in back relaxation level, using the data to further optimise treatment with AI. BackHug has gained traction with a growing number of paying customers who give the product enthusiastic testimonials and use it 2-3 times a week on average, saving over $500/month versus comparable treatment. With around 16 staff in the UK and Vietnam, the company's aim is to change the lives of 197m+ people with back pain.

Pacla Medical is the company behind BackHug, a robot that fixes back pain (as well as offering significant benefits to individuals living with conditions such as multiple sclerosis). BackHug uses patent protected technology to apply deep tissue pressure to the centre of the back and shoulder blades with 26 robotic fingers, reducing back pain by 51% on average. The BackHug App gives users total control over their treatment and offers them a bespoke treatment programme based on in-App consultation. BackHug also monitors changes in back relaxation level, using the data to further optimise treatment with AI. BackHug has gained traction with a growing number of paying customers who give the product enthusiastic testimonials and use it 2-3 times a week on average, saving over $500/month versus comparable treatment. With around 16 staff in the UK and Vietnam, the company's aim is to change the lives of 197m+ people with back pain.
What: BackHug (legal name Pacla Medical Limited) makes the BackHug robotic device for treating back pain.
Founded / HQ: Founded 2015; headquartered in Edinburgh, United Kingdom.
Founders / leadership: Chongsu Lee (Founder & CEO) and Michael Cornell (Co‑Founder).
Funding signal: Completed an equity crowdfunding round closed May 10, 2019; investors include Crowdcube and Deepbridge Capital.
Team size: Around 14–16 staff (company reports ~14 employees; summary mentions ~16).
Chronic and acute back pain treatment and management.
2015
Healthtech / Medical devices
Closed equity crowdfunding round on May 10, 2019; investors named on profiles include Crowdcube and Deepbridge Capital.
“Crowdcube; Deepbridge Capital”