
Awayr A.I. uses data-driven design and machine learning to produce SaaS software products. Our solutions help engineers understand the human attention and distraction implications of designs in real-time, to help them build better and safer user interface.

Awayr A.I. uses data-driven design and machine learning to produce SaaS software products. Our solutions help engineers understand the human attention and distraction implications of designs in real-time, to help them build better and safer user interface.
What they do: AI-powered eye-tracking and attention analysis for automotive HMI and safety
Location / launch: Cambridge/Boston area; launched 2018
Founders: Adam Beal and Ben D. Sawyer
Funding signal: Reported seed/pre-seed support including a $100k gener8tor investment (Jun 2021)
Human attention, distraction, and safety in user interfaces—particularly automotive HMI.
2018
Automotive / Human-Machine Interface / AI
$100,000
Reported gener8tor participation; deal records also list additional accelerator investors.
“Recordings list participation from gener8tor, Right Side Capital Management, MARL Accelerator, MassChallenge, and Catalyst Accelerator”