
AutoRetouch is an AI-powered fashion studio that enables fashion brands and marketplaces to create and edit high-quality images at scale and at a fraction of the cost. They specialize in AI model generation, allowing businesses to create on-model imagery from existing product photos or ghost models, thus reducing production costs and speeding up time-to-market. Their AI editing features help standardize supplier content, optimize multi-channel presence, and ensure brand consistency across various platforms. Key benefits include faster product online times, cost reduction, and consistent, high-quality visuals.

AutoRetouch is an AI-powered fashion studio that enables fashion brands and marketplaces to create and edit high-quality images at scale and at a fraction of the cost. They specialize in AI model generation, allowing businesses to create on-model imagery from existing product photos or ghost models, thus reducing production costs and speeding up time-to-market. Their AI editing features help standardize supplier content, optimize multi-channel presence, and ensure brand consistency across various platforms. Key benefits include faster product online times, cost reduction, and consistent, high-quality visuals.
What they do: AI-powered automated image editing and on-model imagery for fashion brands and marketplaces
Product model: Cloud-based, API-first workflows with hybrid studio and human QA
Headquarters: Stuttgart, Germany
Founding team: Five co-founders (Alex Ciorapciu, Julian Eckerle, Silvana Hartmann, Till Lorentzen, Ulrich Baumann)
Funding: Seed round reported; lead investor listed as Breuninger; total funding recorded as $3,890,000 (USD)
Fashion ecommerce product photography and visual content production at scale.
Fashion technology / Visual production
3890000.00 USD
“Breuninger listed as lead investor”