
Mile is an AI-driven optimization platform for digital publishers that enhances ad revenue by refining price floors, shaping traffic, enriching bid requests, and providing real-time analytics. Positioned as the last-mile layer in the ad tech stack, Mile uses AI to dynamically price auctions, improve addressability through UID enrichment, and optimize ad serving decisions to maximize CPMs and fill rates. The company offers a full-stack monetization solution that integrates seamlessly without disrupting existing setups, helping publishers increase yield, especially in cookieless environments. Mile's clients include notable publishers who have reported significant revenue uplifts and improved auction performance, demonstrating strong traction and market relevance in programmatic advertising.

Mile is an AI-driven optimization platform for digital publishers that enhances ad revenue by refining price floors, shaping traffic, enriching bid requests, and providing real-time analytics. Positioned as the last-mile layer in the ad tech stack, Mile uses AI to dynamically price auctions, improve addressability through UID enrichment, and optimize ad serving decisions to maximize CPMs and fill rates. The company offers a full-stack monetization solution that integrates seamlessly without disrupting existing setups, helping publishers increase yield, especially in cookieless environments. Mile's clients include notable publishers who have reported significant revenue uplifts and improved auction performance, demonstrating strong traction and market relevance in programmatic advertising.
What they do: Programmatic monetization products and services for online publishers (header bidding, custom ad formats, adapters)
Founded / HQ: 2013, New York, NY
Notable products: Prebid/header-bidding adapter (AutomatadX) and Reflex custom ad formats
Funding: Seed round listed (Sep 1, 2013); investor: TLabs
Publisher monetization and programmatic ad tech
2013
Ad tech / digital publishing