
Auryc, now part of Heap, offers a product analytics and digital experience analytics platform. It integrates Heap's quantitative analytics with Auryc's qualitative Session Replay and Voice of the Customer capabilities. This combination aims to provide a deeper understanding of user behavior by showing not only where users encounter problems but also why, offering actionable insights in seconds. The platform features include Journeys, Sense AI Analytics, Web Analytics, Session Replay, Heatmaps, Heap Illuminate, Segments, Dashboards, Charts, and Playbooks, with a focus on automatic event tracking and cross-device user analysis.

Auryc, now part of Heap, offers a product analytics and digital experience analytics platform. It integrates Heap's quantitative analytics with Auryc's qualitative Session Replay and Voice of the Customer capabilities. This combination aims to provide a deeper understanding of user behavior by showing not only where users encounter problems but also why, offering actionable insights in seconds. The platform features include Journeys, Sense AI Analytics, Web Analytics, Session Replay, Heatmaps, Heap Illuminate, Segments, Dashboards, Charts, and Playbooks, with a focus on automatic event tracking and cross-device user analysis.
Product: Client-side journey intelligence with session replay and visual analytics
Outcome: Combines quantitative analytics with qualitative session replay to show where and why users encounter problems
Exit: Acquired by Heap (acquisition announced June 1, 2022)
Customer journey analysis, session replay, and digital experience analytics for e-commerce and digital products.
Product analytics / Digital experience analytics
Crunchbase lists a Series A prior to acquisition and names investors including Social Starts and Wisemont Capital
Acquired by Heap; acquisition announced June 1, 2022
“Investors listed for venture rounds include Social Starts and Wisemont Capital”