
AudiencePlus is a content experience platform designed for B2B marketers to publish, distribute, and convert content into demand and subscribers. The platform uniquely automates content distribution to targeted communities of over 100,000 B2B professionals, enabling marketers to build owned media and audience engagement that ties directly to revenue and pipeline impact. AudiencePlus integrates first-party analytics to provide clean, de-anonymized audience data, content performance insights, and AI-powered content recommendations, helping marketers optimize content strategy and reduce reliance on paid ads and search engines. The company recently merged with The Juice, expanding its user base to 100,000 users and enhancing its product capabilities to serve B2B marketers better. AudiencePlus operates on a SaaS business model, focusing on audience marketing and content-driven demand generation, positioning itself as a modern alternative to traditional inbound marketing playbooks.

AudiencePlus is a content experience platform designed for B2B marketers to publish, distribute, and convert content into demand and subscribers. The platform uniquely automates content distribution to targeted communities of over 100,000 B2B professionals, enabling marketers to build owned media and audience engagement that ties directly to revenue and pipeline impact. AudiencePlus integrates first-party analytics to provide clean, de-anonymized audience data, content performance insights, and AI-powered content recommendations, helping marketers optimize content strategy and reduce reliance on paid ads and search engines. The company recently merged with The Juice, expanding its user base to 100,000 users and enhancing its product capabilities to serve B2B marketers better. AudiencePlus operates on a SaaS business model, focusing on audience marketing and content-driven demand generation, positioning itself as a modern alternative to traditional inbound marketing playbooks.
What they do: Content experience platform for B2B marketers to publish, distribute, and convert content
Audience: Distribution network / community of ~100,000 B2B professionals (company claim)
Business model: SaaS focused on audience marketing and content-driven demand generation
Team size: 14 employees (reported)
Funding: Reported total funding ~$12.68M (USD) with seed rounds and investors including Emergence Capital
Audience marketing and content-driven demand generation for B2B brands seeking owned-media alternatives to traditional inbound and paid channels.
2022
Marketing technology / SaaS
7,300,000.00
Seed round reported on Sep 10, 2024 with Emergence Capital listed as lead
5,400,000.00
Company announcement of a $5.4M seed round (company disclosure)
Non-equity assistance round listed with AWS as lead
“Emergence Capital participation and other VC/angel backers (Forum Ventures, Worklife Ventures, GTMfund, angel executives) indicated”