
Atrium is a sales management platform that uses AI-powered coaching and accountability to improve sales team performance. It provides AI-driven insights into rep and team activities, identifies anomalies in performance, and offers personalized recommendations for improvement. Atrium automates goal setting and tracking for KPIs, ensuring reps and teams know their standing. The platform aims to help sales managers spend less time analyzing data and more time coaching their teams to better outcomes by automating data analysis and providing actionable insights.

Atrium is a sales management platform that uses AI-powered coaching and accountability to improve sales team performance. It provides AI-driven insights into rep and team activities, identifies anomalies in performance, and offers personalized recommendations for improvement. Atrium automates goal setting and tracking for KPIs, ensuring reps and teams know their standing. The platform aims to help sales managers spend less time analyzing data and more time coaching their teams to better outcomes by automating data analysis and providing actionable insights.
What they do: AI-powered sales management platform delivering dashboards, automated insights, alerts and coaching recommendations
Founded / HQ: Founded 2016; headquartered in San Francisco, CA
Customers: Reported ~100–200+ customers
Employees: Approximately 28 employees
Funding to date: $33M total funding (last reported Jan 26, 2022)
Sales performance management and coaching
2016
SaaS; sales performance / revenue operations
$13,500,000
Investors included Bonfire Ventures, Bullpen Capital, CRV and First Round Capital
Event reported that total funding reached $33M as of this date
“Backed by venture firms including Bonfire Ventures, Bullpen Capital, CRV (Charles River Ventures), First Round Capital and Craft Ventures”