
Ascend Sport Technology builds best-in-class sports technology companies that focus on delivering revenue growth for rightsholders in professional sports. They leverage the latest technologies in artificial intelligence, digital targeted advertising, and big data. Their teams of entrepreneurs and engineers are dedicated to high-end growth for their clients. Current investments include AIM Sport, Abcoya, Adrenaline, and Sporttotal.

Ascend Sport Technology builds best-in-class sports technology companies that focus on delivering revenue growth for rightsholders in professional sports. They leverage the latest technologies in artificial intelligence, digital targeted advertising, and big data. Their teams of entrepreneurs and engineers are dedicated to high-end growth for their clients. Current investments include AIM Sport, Abcoya, Adrenaline, and Sporttotal.
Business model: Company-builder for sports-technology businesses
Headquarters: Lucerne (Luzern), Switzerland
Tech focus: AI, digital targeted advertising, big data
Noted portfolio: AIM Sport; Abcoya; Adrenaline; Sporttotal
Last known funding: Series B, Oct 21, 2021
Monetization and technology solutions for professional sports rights-holders.
2011
Sports technology; company builder / venture studio
“Participation from Bellevue Group, Lennertz & Co., Capital Transmission and angel investor Jens Reidel across rounds”