
Artifact is a developer of a qualitative data insights platform used to understand customer needs. It warehouses qualitative data at critical stages of the customer journey and then uses machine intelligence to instantly build analyst-grade reports so users can find meaningful patterns and uncover customer needs. Its solution offers a suite of historical insights from the moment users connect their data, tells how topics and sentiments have changed over time, and compare them against customer cohorts and different customer milestones, that enable clients to make better decisions that align to both business value and customer impact. Artifact was founded in 2019 and is headquartered in Lehi, Utah.

Artifact is a developer of a qualitative data insights platform used to understand customer needs. It warehouses qualitative data at critical stages of the customer journey and then uses machine intelligence to instantly build analyst-grade reports so users can find meaningful patterns and uncover customer needs. Its solution offers a suite of historical insights from the moment users connect their data, tells how topics and sentiments have changed over time, and compare them against customer cohorts and different customer milestones, that enable clients to make better decisions that align to both business value and customer impact. Artifact was founded in 2019 and is headquartered in Lehi, Utah.
Founded: 2023
Founders: Kevin Systrom and Mike Krieger
Core product: AI-powered news aggregation and discovery app with generative-AI features
Status: Announced wind-down Jan 2024; acquired by Yahoo Apr 2024
News aggregation, personalized content discovery, and AI-enabled content summarization and generation.
2023
Consumer internet / News aggregation