ARAHUB
ARA is an innovative system for collecting and analyzing environmental data using a proprietary ARABOX device with sensors (cameras, Wi-Fi, BT, beacon) to gather information about nearby people, including movement direction, interests, and demographics. AI/ML algorithms interpret this data to uniquely identify people's profiles within range. The system enables clients to recognize people in public spaces and analyze their characteristics (gender, age, appearance, interests), tracking movement direction and distance. ARA connects the offline and online worlds by creating recipient profiles similar to websites or mobile apps. Their solutions are suitable for advertising agencies (for DOOH campaigns and audience analysis), data warehouses (for recipient data collection and analysis), and the retail industry (for adapting content and engaging customers). Key differentiators include accurate counting of recipients and their movement, detailed reporting, privacy protection (GDPR compliant), and extensive experience in machine learning and artificial intelligence within the DOOH and Digital Signage industries.
ARAHUB
ARA is an innovative system for collecting and analyzing environmental data using a proprietary ARABOX device with sensors (cameras, Wi-Fi, BT, beacon) to gather information about nearby people, including movement direction, interests, and demographics. AI/ML algorithms interpret this data to uniquely identify people's profiles within range. The system enables clients to recognize people in public spaces and analyze their characteristics (gender, age, appearance, interests), tracking movement direction and distance. ARA connects the offline and online worlds by creating recipient profiles similar to websites or mobile apps. Their solutions are suitable for advertising agencies (for DOOH campaigns and audience analysis), data warehouses (for recipient data collection and analysis), and the retail industry (for adapting content and engaging customers). Key differentiators include accurate counting of recipients and their movement, detailed reporting, privacy protection (GDPR compliant), and extensive experience in machine learning and artificial intelligence within the DOOH and Digital Signage industries.