
Apty, a Digital Adoption Platform (DAP) that helps enterprises drive outcomes across their entire software ecosystem—including custom applications. While most DAPs focus on showing users where to click, Apty focuses on making sure they complete the process—accurately, efficiently, and at scale. Whether it’s Salesforce, Workday, Oracle, ServiceNow, Infor, or a homegrown system, Apty embeds guidance, validation, and automation into your tools—so employees follow through and execute, not just navigate. We don’t measure adoption. We measure execution, process compliance, and ROI. Software should drive results. Apty makes sure it does.

Apty, a Digital Adoption Platform (DAP) that helps enterprises drive outcomes across their entire software ecosystem—including custom applications. While most DAPs focus on showing users where to click, Apty focuses on making sure they complete the process—accurately, efficiently, and at scale. Whether it’s Salesforce, Workday, Oracle, ServiceNow, Infor, or a homegrown system, Apty embeds guidance, validation, and automation into your tools—so employees follow through and execute, not just navigate. We don’t measure adoption. We measure execution, process compliance, and ROI. Software should drive results. Apty makes sure it does.
What they do: Digital Adoption Platform providing in‑app guidance, validations, workflows, analytics, and automation
Headquarters: Austin, Texas
Founder / CEO: Krishna Dunthoori
Recent funding: Series A announced Nov 30, 2023
Employees (approx.): 74
Enterprise software adoption, process compliance, and execution across complex application ecosystems.
2018
SaaS / Digital Adoption Platform
Series A announced Nov 30, 2023 with participation from investors including 645 Ventures and Companyon Ventures.
Earlier seed and prior funding rounds reported; specifics not provided in evidence.
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