
IQM is an intelligent media buying platform tailored for advertisers in highly regulated industries such as political, healthcare, cannabis, and gaming. The company offers a Data Management Platform (DMP) that enables precise audience segmentation by integrating client data with premium third-party sources and leveraging advanced AI-driven insights. These segments are activated through IQM's specialized Demand Side Platform (DSP), which provides compliant, efficient media buying across multiple formats including Display, Native, Audio, Video, and Connected TV. IQM's platform supports smarter forecasting, budgeting, and campaign optimization with real-time reporting and vertical-specific measurement solutions. Headquartered in New York with teams in the US, Canada, and India, IQM serves a global client base and is recognized for its expertise in regulated verticals, delivering impactful advertising results with high uptime and 24/7 customer support.

IQM is an intelligent media buying platform tailored for advertisers in highly regulated industries such as political, healthcare, cannabis, and gaming. The company offers a Data Management Platform (DMP) that enables precise audience segmentation by integrating client data with premium third-party sources and leveraging advanced AI-driven insights. These segments are activated through IQM's specialized Demand Side Platform (DSP), which provides compliant, efficient media buying across multiple formats including Display, Native, Audio, Video, and Connected TV. IQM's platform supports smarter forecasting, budgeting, and campaign optimization with real-time reporting and vertical-specific measurement solutions. Headquartered in New York with teams in the US, Canada, and India, IQM serves a global client base and is recognized for its expertise in regulated verticals, delivering impactful advertising results with high uptime and 24/7 customer support.
Founded: 2012
Core offering: Performance-driven mobile user-acquisition and programmatic ad-tech (DSP/DataLift platform)
Series A: $13M led by Prime Ventures (June 2013)
Total funding (2013): $~20M
Mobile user acquisition and app monetization
2012
Ad tech / Mobile advertising
$13,000,000
Announced Series A to expand platform and international growth.
$7,000,000
Follow-on funding in October 2013 bringing total external funding in 2013 to approximately $20M.
“Prime Ventures; initial seed from HitFox Group”