Appiness is a European start up working on an innovation that will transform the way you interact with video and tv content.
Appiness is a European start up working on an innovation that will transform the way you interact with video and tv content.
What they do: Makes TV/video content and ads shoppable by detecting objects in footage and linking to purchase information.
HQ: Aalst, Belgium
Founders / leadership: Jonas De Cooman and Maxime Dupriez — Co‑Founders & Co‑CEOs
Recent disclosed raise: $3.2M Seed (May 2025, Dealroom)
Shoppable video / product recognition in TV and video content; bridging broadcast content and e‑commerce.
Marketing & Advertising
€1,600,000
Reported seed round including Christavest and multiple other investors; investor entry associated with Raphael Geys (Oct 2016).
$3,200,000
Dealroom reports a $3.2M Seed round led by Base10 Partners with participation from Y Combinator, Fortino Capital, and True Equity.
“Includes Base10 Partners, Y Combinator, Fortino Capital, True Equity, Christavest, EASME, and Microsoft Accelerator London.”