ANDATA
Andata is an AI-powered all-in-one marketing management platform that automates and optimizes online advertising campaigns, data management, and analytics. It offers key products including AI Optimizer for automatic Google Ads campaign optimization, Analytics for business and marketing performance insights, Data Hub for seamless data integration from multiple sources, and Tag Manager for event tracking and data markup. The platform leverages machine learning to reduce cost per lead by up to 30%, increase conversions, and provide real-time data-driven decision-making. Andata serves industries such as banking and insurance, demonstrating significant traction with case studies showing up to 630% increase in conversions and cost efficiencies. The company operates with data centers in the US, ensuring data accessibility and security, and provides a subscription-based SaaS business model.
ANDATA
Andata is an AI-powered all-in-one marketing management platform that automates and optimizes online advertising campaigns, data management, and analytics. It offers key products including AI Optimizer for automatic Google Ads campaign optimization, Analytics for business and marketing performance insights, Data Hub for seamless data integration from multiple sources, and Tag Manager for event tracking and data markup. The platform leverages machine learning to reduce cost per lead by up to 30%, increase conversions, and provide real-time data-driven decision-making. Andata serves industries such as banking and insurance, demonstrating significant traction with case studies showing up to 630% increase in conversions and cost efficiencies. The company operates with data centers in the US, ensuring data accessibility and security, and provides a subscription-based SaaS business model.
TL;DR
Founded: 2008
Headquarters: New York, NY
Founder / CEO: Aleksey Biruykov
What they do: AI-powered MarTech platform that unifies data management and automates online advertising optimization (Data Hub, Tag Manager, Analytics, AI Optimizer)
Claimed benefit: Reduce cost-per-lead (CPL) by up to 30%
Seed — $900,000 (Aug 2021)
Company Overview
Problem Domain
Marketing technology: data integration, attribution/analytics, and automated online advertising optimization.
Founded
2008
Industry
MarTech
Tech Stack
Funding Track Record
$900,000
Dealroom lists valuation at $5.9M; named individual investors include Sergey Dashkov, Nikolay Guzakov, Denis Beloglazov, Sergey Nikulin.
Dealroom entry lists NuVX Venture Capital and shows associated investors Joint Journey and references Sberbank and 500 Startups.
Investor Signal
“Seed investors listed include Starta Capital, NuVX Venture Capital, Joint Journey, Sberbank/500 Startups and several named individual investors.”