Analyse²
Analyse² is a technology company providing advanced retail analytics and AI-based demand forecasting solutions for FMCG brands and retailers. Founded in 2004 and based in Finland, the company offers a suite of SaaS products including trade promotion insights and optimization, category analytics, and assortment planning. Their solutions help FMCG companies maximize profitability and revenue by optimizing promotional activities, improving category growth, and enhancing shopper satisfaction through data-driven decision-making. Trusted by over 100 leading FMCG brands and retailers, Analyse² leverages cloud architecture and customer-centric R&D to deliver scalable, practical tools that enable profitable growth and competitive advantage in the retail value chain.
Analyse²
Analyse² is a technology company providing advanced retail analytics and AI-based demand forecasting solutions for FMCG brands and retailers. Founded in 2004 and based in Finland, the company offers a suite of SaaS products including trade promotion insights and optimization, category analytics, and assortment planning. Their solutions help FMCG companies maximize profitability and revenue by optimizing promotional activities, improving category growth, and enhancing shopper satisfaction through data-driven decision-making. Trusted by over 100 leading FMCG brands and retailers, Analyse² leverages cloud architecture and customer-centric R&D to deliver scalable, practical tools that enable profitable growth and competitive advantage in the retail value chain.
TL;DR
Founded: 2004
Headquarters: Espoo, Finland
Focus: Retail analytics, assortment management, trade promotion optimization for FMCG
Business model: SaaS products (Merchandising Platform)
Customers: Serves Nordic food retailers and FMCG brands; trusted by 100+ brands/retailers
Company Overview
Problem Domain
FMCG retail optimization: demand forecasting, assortment planning, trade promotion optimization and category analytics.
Founded
2004
Industry
Retail analytics / SaaS for FMCG
Tech Stack
Funding Track Record
Last listed funding class on Crunchbase is Non-equity Assistance; no public equity round or amount disclosed.