Alphonso
Alphonso is a global technology company focused on the intersection of television media and big-data analytics. Their patented technology and services leverage TV data and measurement to provide brands and agencies with tools for planning, activating, and measuring interactive connected TV advertising. With automated content recognition (ACR) technology embedded in millions of smart TVs, Alphonso analyzes programming and advertising viewership. Brands utilize this audience data to optimize campaigns across linear TV, streaming TV, and digital platforms. They are a leader in helping brands find unduplicated reach across a fragmented TV landscape and maximize return on ad spend, bringing together experience in premium home entertainment products with big data and Video AI to connect brands with audiences across all screens.
Alphonso
Alphonso is a global technology company focused on the intersection of television media and big-data analytics. Their patented technology and services leverage TV data and measurement to provide brands and agencies with tools for planning, activating, and measuring interactive connected TV advertising. With automated content recognition (ACR) technology embedded in millions of smart TVs, Alphonso analyzes programming and advertising viewership. Brands utilize this audience data to optimize campaigns across linear TV, streaming TV, and digital platforms. They are a leader in helping brands find unduplicated reach across a fragmented TV landscape and maximize return on ad spend, bringing together experience in premium home entertainment products with big data and Video AI to connect brands with audiences across all screens.
TL;DR
Business: TV data and measurement company using ACR to power audience measurement and activation
Founded: 2012
Employees: 450
Acquisition: Acquired by LG Electronics (announced Jan 6, 2021)
Company Overview
Problem Domain
TV audience measurement, cross-screen attribution, and audience activation using ACR and big-data analytics
Founded
2012
Industry
Adtech / TV measurement
Funding Track Record
Convertible note recorded on June 1, 2014
Series A recorded on June 5, 2017; lead investor listed as Manifest
Investor Signal
“Manifest; other investors listed include Jeff Sagansky and Co=Creation=Capital”