All eyes on screens
All Eyes On Screens (formerly AdScanner) is an AI-powered data platform for total video advertising, offering measurement, analytics, insights, planning, and optimization. Founded in 2012, the company operates in five European countries: Croatia, Austria, Bulgaria, Germany, and Switzerland, with plans to expand further. Their core technology utilizes AI video recognition combined with TV usage data from telco partners to transform raw data into actionable metrics for ad campaigns. Key products include 'Cockpit' for ex-post analysis and reporting, 'Apollo' for AI-based forecasting and campaign planning, and 'TV Boost' for programmatic optimization across digital and DOOH media. They focus on helping advertisers and agencies maximize reach, drive efficiencies, and build brand profiles by leveraging second-by-second data and behavioral insights, moving beyond traditional demographic targeting.
All eyes on screens
All Eyes On Screens (formerly AdScanner) is an AI-powered data platform for total video advertising, offering measurement, analytics, insights, planning, and optimization. Founded in 2012, the company operates in five European countries: Croatia, Austria, Bulgaria, Germany, and Switzerland, with plans to expand further. Their core technology utilizes AI video recognition combined with TV usage data from telco partners to transform raw data into actionable metrics for ad campaigns. Key products include 'Cockpit' for ex-post analysis and reporting, 'Apollo' for AI-based forecasting and campaign planning, and 'TV Boost' for programmatic optimization across digital and DOOH media. They focus on helping advertisers and agencies maximize reach, drive efficiencies, and build brand profiles by leveraging second-by-second data and behavioral insights, moving beyond traditional demographic targeting.
TL;DR
Founded: 2012
Headquarters: Zagreb, Croatia
Product focus: AI-powered TV & video measurement, planning, and campaign analytics
Employees: 72
Recent funding: Series B (Oct 2, 2024)
Company Overview
Problem Domain
TV and video advertising measurement, planning and optimization
Founded
2012
Industry
Advertising technology / Media analytics
Funding Track Record
Series B announced October 2, 2024; investors named include Taiwania, South Central Ventures, Lead Ventures and J&T Ventures.
Investor Signal
“Backed by regional and international VCs including Taiwania Capital Management Corporation and South Central Ventures”