
AIUTA provides cutting-edge, white-label virtual try-on solutions for fashion brands and retailers. Our technology enables customers to seamlessly try on clothing, either on themselves or a lifelike AI-generated model resembling their physique. With AIUTA, shoppers can effortlessly visualize outfit combinations and styling possibilities in real time. Designed for flexibility, AIUTA offers fully customizable solutions with multiple integration options, whether through web, mobile, or in-store experiences. Built for scale, we onboard large fashion catalogs with high-speed performance and industry-leading visual quality. By making shopping more interactive and confidence-boosting, we help brands increase sales, reduce returns, and drive deeper customer engagement while strengthening brand loyalty. AIUTA is led by a powerhouse team of seasoned business executives and AI innovators, bringing together expertise from: Tech & AI Giants: Ex-Amazon, Ex-Yandex, Ex-Sberbank Retail & Fashion Leaders: Ex-Farfetch, Ex-Walmart, Ex-Lamoda Strategy & Innovation Experts: Ex-McKinsey, Ex-Techstars By combining deep retail knowledge with world-class AI capabilities, AIUTA is shaping the future of fashion commerce - bridging the gap between digital shopping and real-life experience.

AIUTA provides cutting-edge, white-label virtual try-on solutions for fashion brands and retailers. Our technology enables customers to seamlessly try on clothing, either on themselves or a lifelike AI-generated model resembling their physique. With AIUTA, shoppers can effortlessly visualize outfit combinations and styling possibilities in real time. Designed for flexibility, AIUTA offers fully customizable solutions with multiple integration options, whether through web, mobile, or in-store experiences. Built for scale, we onboard large fashion catalogs with high-speed performance and industry-leading visual quality. By making shopping more interactive and confidence-boosting, we help brands increase sales, reduce returns, and drive deeper customer engagement while strengthening brand loyalty. AIUTA is led by a powerhouse team of seasoned business executives and AI innovators, bringing together expertise from: Tech & AI Giants: Ex-Amazon, Ex-Yandex, Ex-Sberbank Retail & Fashion Leaders: Ex-Farfetch, Ex-Walmart, Ex-Lamoda Strategy & Innovation Experts: Ex-McKinsey, Ex-Techstars By combining deep retail knowledge with world-class AI capabilities, AIUTA is shaping the future of fashion commerce - bridging the gap between digital shopping and real-life experience.
What they do: White-label AI virtual try-on, AI Stylist, and scalable content production for fashion brands and retailers
Delivery: API and SDKs (Android, iOS, Flutter) with a Shopify app
Team signal: Leadership includes experienced executives from retail and tech (e.g., former Amazon, Yandex, Farfetch)
Funding rounds: Reported to have raised three rounds (most recent listed as Seed)
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Visual commerce for online fashion — reducing returns and improving conversion by letting customers try on and style clothing digitally.
Fashion technology / Visual commerce
Listed as an Angel round (per company financial summary)
Listed as a Seed round (per company financial summary)
Most recent Seed round listed on Apr 1, 2025 (per company financial summary)
“Investors reported include Lev Khasis and David Rafalovsky”