
Aforza provides AI-powered cloud and mobile applications designed to help Consumer Product companies improve their distribution and customer engagement processes across all channels. Their core product, Ava, acts as a Commercial Excellence Coach, enhancing productivity and decision-making for teams. Aforza's solutions cover various aspects of the business, including Trade Promotion Management, Revenue Growth Management, Key Account Management, Retail Execution, and B2B Commerce. They emphasize a connected, purpose-built, and intelligent approach, leveraging platforms like Salesforce and Google Cloud for scalability and continuous innovation. The company has a global presence, with customers in over 40 countries, and has processed over $1 billion in total order value. Key partnerships include Salesforce and Google Cloud, with implementation partners like Accenture, LTIMindtree, Infosys, TCS, and Deloitte.

Aforza provides AI-powered cloud and mobile applications designed to help Consumer Product companies improve their distribution and customer engagement processes across all channels. Their core product, Ava, acts as a Commercial Excellence Coach, enhancing productivity and decision-making for teams. Aforza's solutions cover various aspects of the business, including Trade Promotion Management, Revenue Growth Management, Key Account Management, Retail Execution, and B2B Commerce. They emphasize a connected, purpose-built, and intelligent approach, leveraging platforms like Salesforce and Google Cloud for scalability and continuous innovation. The company has a global presence, with customers in over 40 countries, and has processed over $1 billion in total order value. Key partnerships include Salesforce and Google Cloud, with implementation partners like Accenture, LTIMindtree, Infosys, TCS, and Deloitte.
Founded: 2019
Core product: AI-powered cloud & mobile apps for CPG (Ava/Commercial Excellence)
Key vertical: Consumer Products / CPG
Total funding: US$22.0M
Built on: Salesforce and Google Cloud
Commercial operations and route-to-market execution for Consumer Products / CPG companies.
2019
Consumer Products / CPG, Enterprise SaaS
US$22,000,000
Announced Series A to open US headquarters
Seed round investors reported to include Bonfire Ventures, Daher Capital, DN Capital, Next47 and Salesforce Ventures
“Bonfire Ventures; Daher Capital; DN Capital; Next47; Salesforce Ventures; Welsh Government SMARTCymru support”