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AdUp is an AI-driven e-commerce intelligence company that offers Tara, an AI agent designed to track, analyze, report, and optimize online business performance through real-time insights,…

AdUp is an AI-driven e-commerce intelligence company that offers Tara, an AI agent designed to track, analyze, report, and optimize online business performance through real-time insights,…
Product: AI Checkout and TARA — AI agent for e-commerce reporting, insights, and checkout optimization
Business model: SaaS with tiered pricing (including free and enterprise plans)
Headquarters & team: Headquartered in Amsterdam with a core engineering/product team in Sri Lanka
Funding (reported): Seed rounds totaling €600k (Dealroom: Sep 2022 €200k; Aug 2023 €400k)
E-commerce conversion rate optimization, ad/reporting automation, and checkout performance improvement
SaaS / E-commerce
€200,000
Recorded by Dealroom
€400,000
Recorded by Dealroom
“Rogier Visser listed as an early investor and strategic advisor”
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