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Adthena
Adthena is the market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies lower paid search costs, protect brand equity and stay ahead of competitor movements.…
Adthena
Adthena is the market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies lower paid search costs, protect brand equity and stay ahead of competitor movements.…
TL;DR
What they do: AI-driven search intelligence platform for paid search competitive insights
Founded: 2012 (London)
Scale & tech: Patented Whole Market View, large-scale indexing and ML (hundreds of millions of ads/keywords)
Customers: 300+ customers (enterprise brands and agencies)
Funding signals: $14M Series A (Updata Partners); $13.5M credit facility from Espresso Capital
Company Overview
Problem Domain
Lack of transparency in paid search auctions leading to wasted ad spend and difficulty tracking competitors.
Founded
2012
Industry
Software Development
Funding Track Record
14000000
Reported $14M Series A
13500000
Junior credit facility to support US growth
Investor Signal
“Updata Partners; Espresso Capital; CIBC”
Founders
What we do
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