
Adthena is the market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies lower paid search costs, protect brand equity and stay ahead of competitor movements. Built by data scientists for search specialists struggling to gain transparency and wasting budget in a largely blind auction in Google Ads, Adthena provides paid search intelligence to uncover the blindspots. For 12+ years, our unique AI learning models have helped more than 300 customers across the globe see beyond Google, so they can proactively adapt paid search strategies with actionable insights.

Adthena is the market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies lower paid search costs, protect brand equity and stay ahead of competitor movements. Built by data scientists for search specialists struggling to gain transparency and wasting budget in a largely blind auction in Google Ads, Adthena provides paid search intelligence to uncover the blindspots. For 12+ years, our unique AI learning models have helped more than 300 customers across the globe see beyond Google, so they can proactively adapt paid search strategies with actionable insights.
What they do: AI-driven search intelligence platform for paid search competitive insights
Founded: 2012 (London)
Scale & tech: Patented Whole Market View, large-scale indexing and ML (hundreds of millions of ads/keywords)
Customers: 300+ customers (enterprise brands and agencies)
Funding signals: $14M Series A (Updata Partners); $13.5M credit facility from Espresso Capital
Lack of transparency in paid search auctions leading to wasted ad spend and difficulty tracking competitors.
2012
Software Development
14000000
Reported $14M Series A
13500000
Junior credit facility to support US growth
“Updata Partners; Espresso Capital; CIBC”
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