
Integral Ad Science (IAS) is a global leader in digital media measurement and optimization, providing actionable data to improve digital advertising effectiveness for advertisers, publishers, and media platforms. Their solutions cover ad fraud detection, brand safety, contextual targeting, viewability, and campaign efficiency across multiple channels including CTV, video, social platforms, mobile, and digital audio. IAS leverages real-time data, machine learning, and AI to deliver insights that ensure ads are seen by real people in safe environments, driving superior campaign results. The company partners with thousands of media and technology companies worldwide, serving a broad customer base and setting industry standards with its Media Quality Report and innovative products like Quality Impressions™.

Integral Ad Science (IAS) is a global leader in digital media measurement and optimization, providing actionable data to improve digital advertising effectiveness for advertisers, publishers, and media platforms. Their solutions cover ad fraud detection, brand safety, contextual targeting, viewability, and campaign efficiency across multiple channels including CTV, video, social platforms, mobile, and digital audio. IAS leverages real-time data, machine learning, and AI to deliver insights that ensure ads are seen by real people in safe environments, driving superior campaign results. The company partners with thousands of media and technology companies worldwide, serving a broad customer base and setting industry standards with its Media Quality Report and innovative products like Quality Impressions™.
Headquarters / founding: Founded in November 2010 in Modena / Naples, Italy
Core product: Cookie-less contextual analysis, semantic targeting, sentiment analysis and brand-safety tools
Acquisition: Acquired by Integral Ad Science (announced November 2019)
Notable founder: Stefano Spaggiari (Founder & President)
Adtech: contextual targeting, brand safety, sentiment analysis in digital advertising
2010
Advertising technology (AdTech)
Last disclosed funding event listed as a grant round
“EASME; Atlante Ventures”