
Adlede is focused on transforming the advertising landscape through ethical and relevant contextual advertising. Utilizing advanced technologies such as natural language processing and mood targeting, their self-learning software matches ads with content and audience sentiment, ensuring a non-intrusive experience. With a commitment to brand safety and transparency, Adlede offers advertisers complete control over ad placements, making it a leader in the contextual advertising space. Their innovative approach has garnered recognition, positioning them as a forward-thinking player in the market.

Adlede is focused on transforming the advertising landscape through ethical and relevant contextual advertising. Utilizing advanced technologies such as natural language processing and mood targeting, their self-learning software matches ads with content and audience sentiment, ensuring a non-intrusive experience. With a commitment to brand safety and transparency, Adlede offers advertisers complete control over ad placements, making it a leader in the contextual advertising space. Their innovative approach has garnered recognition, positioning them as a forward-thinking player in the market.
Founded: 2016, Stockholm, Sweden
Product: Contextual advertising and sentiment-analysis using ML/NLP
Team size: 11–50 employees (profiles list 14)
Funding: Seed-stage; latest round Mar 7, 2019
Rebrand: Announced rebrand to Aeterna Labs
Adtech: contextual advertising, sentiment analysis, brand safety and transparency in ad placements.
2016
Advertising technology
Public profiles report an initial round in Jan 2016
Seed round reported on Mar 7, 2019
“IKEA Bootcamp; Almi Invest”