
Adagio, operated by Onfocus SAS, provides demand optimization solutions for digital publishers to maximize ad revenue while enhancing user experience and sustainability. Their platform optimizes existing and new demand sources through technologies like AttentionAI, FloorAI, PathAI, and BidBooster, which improve bid pricing, buyer competition, and reduce auction inefficiencies. Adagio offers a Prebid Server and an Ad Exchange to connect publishers with over 200 demand sources including major SSPs and DSPs. The company operates on CPM-based and commission-based models, focusing on scalable, sustainable revenue growth with detailed analytics and reporting. Trusted by over 25,000 publishers worldwide, Adagio positions itself as a proactive technology partner for publishers facing revenue leakage and auction challenges in programmatic advertising.

Adagio, operated by Onfocus SAS, provides demand optimization solutions for digital publishers to maximize ad revenue while enhancing user experience and sustainability. Their platform optimizes existing and new demand sources through technologies like AttentionAI, FloorAI, PathAI, and BidBooster, which improve bid pricing, buyer competition, and reduce auction inefficiencies. Adagio offers a Prebid Server and an Ad Exchange to connect publishers with over 200 demand sources including major SSPs and DSPs. The company operates on CPM-based and commission-based models, focusing on scalable, sustainable revenue growth with detailed analytics and reporting. Trusted by over 25,000 publishers worldwide, Adagio positions itself as a proactive technology partner for publishers facing revenue leakage and auction challenges in programmatic advertising.
What they do: Adagio (Onfocus SAS) provides demand optimization and adtech solutions for digital publishers to maximize ad revenue and improve user experience.
Founded: 2016
Headcount (approx.): 80
Funding (reported): Recorded Seed (2018) and Non-equity Assistance (2022) rounds
Customers: Claims to serve over 25,000 publishers
Adtech for premium digital publishers (revenue optimization, viewability, adblocking mitigation).
2016
Adtech, Digital Advertising
“Axeleo Capital; IRDI SORIDEC Gestion; Impact USA”