
Ad-Lib.io is a next-generation creative management platform that helps brands produce, personalize, and optimize digital advertising at scale. The platform integrates with major media platforms like Google DV360, YouTube, and Facebook/Instagram to automate creative production workflows, align marketing, creative, and media teams, and deliver AI-assisted personalized ad variants. Ad-Lib.io's technology enables brands to reduce production costs by up to 70%, increase click-through rates by up to 28%, and improve media efficiencies by 40%. The company serves global advertisers with a SaaS business model, providing both managed and self-service options. Its platform supports collaboration, creative briefing, campaign launch, and real-time performance insights, positioning Ad-Lib.io as a leader in digital creative optimization and advertising effectiveness.

Ad-Lib.io is a next-generation creative management platform that helps brands produce, personalize, and optimize digital advertising at scale. The platform integrates with major media platforms like Google DV360, YouTube, and Facebook/Instagram to automate creative production workflows, align marketing, creative, and media teams, and deliver AI-assisted personalized ad variants. Ad-Lib.io's technology enables brands to reduce production costs by up to 70%, increase click-through rates by up to 28%, and improve media efficiencies by 40%. The company serves global advertisers with a SaaS business model, providing both managed and self-service options. Its platform supports collaboration, creative briefing, campaign launch, and real-time performance insights, positioning Ad-Lib.io as a leader in digital creative optimization and advertising effectiveness.
Product: Creative Management Platform for automated production, personalization, and optimization of digital ads
Headquarters: London
Business model: SaaS with managed and self-service options
Funding: Series A expanded to $12M; total funding reported ~$12.15M
Corporate status: Technology integrated into Smartly.io following acquisition
Bridging gaps between creative concepts and digital media execution; scaling personalized creative production for advertisers and agencies.
Advertising technology / Marketing technology
$12,000,000
Series A was expanded to $12M; total funding reported approximately $12.15M
“Fog City Capital (lead investor)”