AA Audience
AA Audience is a data analytics company that leverages machine learning to estimate the credit score of mobile users based on their online activity. They partner with mobile apps and ad networks to collect data, analyze it using proprietary models, and connect with Demand-Side Platforms (DSPs) and Data Management Platforms (DMPs) for targeted online advertising. Their service helps financial institutions, including banks and credit card companies, identify and target audiences interested in credit cards, loans, and other financial services, aiming to guarantee a return on investment for their clients. The company also offers services to mobile publishers to increase their eCPM by enriching bid data and selling user profiles with credit score estimates and other demographic information across programmatic exchanges.
AA Audience
AA Audience is a data analytics company that leverages machine learning to estimate the credit score of mobile users based on their online activity. They partner with mobile apps and ad networks to collect data, analyze it using proprietary models, and connect with Demand-Side Platforms (DSPs) and Data Management Platforms (DMPs) for targeted online advertising. Their service helps financial institutions, including banks and credit card companies, identify and target audiences interested in credit cards, loans, and other financial services, aiming to guarantee a return on investment for their clients. The company also offers services to mobile publishers to increase their eCPM by enriching bid data and selling user profiles with credit score estimates and other demographic information across programmatic exchanges.