
7 Lucky Looks is an AI-driven circular fashion platform that helps fashion retailers reduce overproduction, decrease returns, and minimize unsold stock. The platform offers retailers digital capabilities for in-store personalization, matching local users' body metrics and preferences with inventory. It enables a direct-to-consumer relationship through pre-selling new collections and provides shoppers with a personal AI stylist for daily styling, in-store shopping, and wardrobe management. The core innovation lies in its "thinking in looks" approach, which encourages users to buy complete outfits, reducing returns by 98% and significantly lowering CO2 emissions and waste when items are resold. Retailers can plug-and-play with no upfront investment, connecting via e-commerce platforms. The company is part of the Ellen MacArthur Foundation community and aims to bridge fashion brands to Web 3.0 by providing digital twins of purchased physical looks for use in virtual spaces.

7 Lucky Looks is an AI-driven circular fashion platform that helps fashion retailers reduce overproduction, decrease returns, and minimize unsold stock. The platform offers retailers digital capabilities for in-store personalization, matching local users' body metrics and preferences with inventory. It enables a direct-to-consumer relationship through pre-selling new collections and provides shoppers with a personal AI stylist for daily styling, in-store shopping, and wardrobe management. The core innovation lies in its "thinking in looks" approach, which encourages users to buy complete outfits, reducing returns by 98% and significantly lowering CO2 emissions and waste when items are resold. Retailers can plug-and-play with no upfront investment, connecting via e-commerce platforms. The company is part of the Ellen MacArthur Foundation community and aims to bridge fashion brands to Web 3.0 by providing digital twins of purchased physical looks for use in virtual spaces.
What they do: AI-driven circular fashion platform that curates complete outfit "looks" to reduce returns and unsold inventory
Product: Consumer AI stylist plus retailer plug-and-play integrations (Shopify, Magento, SFCC, etc.)
Impact claims: Reports up to 98% reduction in returns and reduced CO2/waste via resell and digital twins
Headquarters: Dublin, Ireland
Team size: 9 employees
Retail fashion returns, overproduction, unsold inventory, and circularity/resale
Fashion retail / Circular fashion
Recorded as a non-equity assistance award
“Startup Lisboa - Rocket Program listed as lead in a non-equity assistance award”