
24metrics is a cybersecurity company specializing in real-time fraud prevention for online advertising. Their SaaS platform offers a comprehensive anti-fraud suite that screens impressions, clicks, and conversions to detect and block fraudulent activities such as click flooding, bots, duplicate clicks, and fake signups. Leveraging Big Data and AI, 24metrics provides transparent rejection reasoning and customizable filters tailored to industries like search, eCommerce, and lead generation. The platform integrates easily with major tracking systems and supports postback management to optimize campaign ROI. Founded in 2013 and profitable since 2015, 24metrics processes over 1.5 billion clicks daily and serves more than 100 clients globally, positioning itself as a leading provider in ad fraud prevention with a modern tech stack including Google Cloud, Docker, Kubernetes, and AI.

24metrics is a cybersecurity company specializing in real-time fraud prevention for online advertising. Their SaaS platform offers a comprehensive anti-fraud suite that screens impressions, clicks, and conversions to detect and block fraudulent activities such as click flooding, bots, duplicate clicks, and fake signups. Leveraging Big Data and AI, 24metrics provides transparent rejection reasoning and customizable filters tailored to industries like search, eCommerce, and lead generation. The platform integrates easily with major tracking systems and supports postback management to optimize campaign ROI. Founded in 2013 and profitable since 2015, 24metrics processes over 1.5 billion clicks daily and serves more than 100 clients globally, positioning itself as a leading provider in ad fraud prevention with a modern tech stack including Google Cloud, Docker, Kubernetes, and AI.
Headquarters: Berlin, Germany
Product: Real-time SaaS click, affiliate and conversion fraud prevention
Founded: 2013
Business model: Bootstrapped, profitable since 2015
Scale: Processes over 1.5 billion clicks daily
Ad fraud and online conversion/funnel manipulation affecting digital advertising, affiliate programs, e-commerce and lead generation.
2013
Cybersecurity / Ad fraud prevention
1460000.00
Crunchbase lists a Seed round; company also describes itself as bootstrapped and independent.