
1plusX is an AI-powered data management platform that helps publishers and advertisers maximize their first-party data strategies. By providing solutions for audience management, data clean rooms, and connected TV, 1plusX enables clients to engage their audiences with personalized content while ensuring privacy compliance. The company has demonstrated significant traction, including a 400% growth in targetable profiles and a 12% year-over-year revenue increase on selected data products. Acquired by TripleLift in 2022, 1plusX is positioned to lead in the privacy-centric advertising landscape.

1plusX is an AI-powered data management platform that helps publishers and advertisers maximize their first-party data strategies. By providing solutions for audience management, data clean rooms, and connected TV, 1plusX enables clients to engage their audiences with personalized content while ensuring privacy compliance. The company has demonstrated significant traction, including a 400% growth in targetable profiles and a 12% year-over-year revenue increase on selected data products. Acquired by TripleLift in 2022, 1plusX is positioned to lead in the privacy-centric advertising landscape.
What they do: AI-powered first-party data management platform for publishers and advertisers (audience management, data clean rooms, CTV)
Founded: 2014
Acquisition: Acquired by TripleLift (announced March 2022)
Funding signal: Multiple rounds including Series B (Jan 20, 2021); investors include Swisscanto, BI.GARAGE, DG Lab
Privacy-first audience building and activation for programmatic advertising and publisher monetization.
2014
Adtech / MarTech
Series B announced Jan 20, 2021; reporting also lists BI.GARAGE and DG Lab as co-investors.
“Raised multiple rounds (3); investors include Swisscanto Private Equity / Swisscanto Invest, BI.GARAGE, DG Lab”