Storyblok

Storyblok is the enterprise-ready headless CMS that empowers developers and marketers to bring ideas to market faster. It supports the entire content lifecycle—from creation and management to…

storyblok.com

Storyblok

Storyblok is the enterprise-ready headless CMS that empowers developers and marketers to bring ideas to market faster. It supports the entire content lifecycle—from creation and management to…

storyblok.com

HQAT

Team Size301

Open Jobs7

Total Funding$138M

Latest FundraiseUnknown

TL;DR

Product: Enterprise-ready headless CMS with visual editor and API-first, component-based architecture

Founded: 2017

Founders: Dominik Angerer and Alexander Feiglstorfer

Total funding: USD 138,450,000

Notable investors: Brighton Park Capital, HV Capital, Mubadala Capital, 3VC, firstminute capital

Company Overview

Problem Domain

Content management and delivery for web and digital experiences (headless CMS for developers and marketers).

Founded

2017

Industry

Software Development

Funding Track Record

Series A- 2021-02-04

Series A announced February 2021

Series B- 2022-05-17

USD 47,000,000

Series B announced May 17, 2022

Series C- 2024-06-04

USD 80,000,000

Series C announced June 4, 2024; participation from HV Capital, Mubadala Capital, 3VC, and firstminute capital

Investor Signal

“Backed by growth- and tech-focused investors including Brighton Park Capital, HV Capital, Mubadala Capital, 3VC, and firstminute capital”

Founders

What we do

Join the Team

Technical Product Marketing Manager - USA

On-SiteBoston, MA, US

On-Site • Boston, MA, US

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Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond.

Marketers get a visual editor with reusable components, in-context preview, and workflows to launch fast and stay on brand. Developers have freedom to use their favorite frameworks and integrate with anything through the API-first platform. Brands get one source of truth for content that is accurate, flexible, and measurable.

Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact. It's Joyful Headless™, and it changes everything.

WHAT IS IN IT FOR YOU You will be joining a growing company where you can contribute to many "firsts". Plus these benefits:

Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)
Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
Personal development fund for courses, books, conferences, and material
VSOP (Virtual Stock Option Plan)
The annual international team-building trip, quarterly and monthly online get-togethers
As a fully remote company, with work-life balance at its core, you'll enjoy flexible schedules
An international team that loves to have fun at work and works hard together to accomplish shared goals

JOB SUMMARY Storyblok is seeking a dynamic Product Marketing Manager to drive product-led growth for our marketing leading CMS. As a key member of our team, you will play a pivotal role in positioning Storyblok as the preferred choice for developers and content creators. Your responsibilities will include developing go-to-market strategies, creating compelling product messaging, and driving customer acquisition and engagement. You will also collaborate closely with product management, and our marketing teams to ensure successful product launches and ongoing growth.

ESSENTIAL JOB FUNCTIONS

EDUCATION AND EXPERIENCE

Marketing or related educational degree
5+ years' experience as a product marketing manager, ideally in PLG/self-service B2B SaaS business
Track record of successfully implementing a PLG framework, data-driven measurability, as well as go-to-market and product marketing campaigns

QUALIFICATIONS

Deep understanding for our business, customers, partners, and the larger ecosystem
Ability to combine analytical thinking with creative messaging
Hands-on mentality
Passionate about analyzing data and optimizing user experience

U.S. Base Salary Range: $103,200 - $150,000 At Storyblok, we are committed to equitable compensation and pay transparency. We consider many factors when it comes to compensation, such as the scope of the role, job-related skills, experience, and relevant education or training. Our base salary ranges are determined by job and job level and are benchmarked to relevant location and industry data. The range displayed represents the target US base compensation range within which we are hiring for this role. For some roles Storyblok also offers a competitive commission structure. MENTAL, PHYSICAL AND ENVIRONMENTAL REQUIREMENTS Remote (home) work opportunity or funded by Storyblok co-working space

GENERAL TERMS *Storyblok has a commitment to diversity and inclusion. We strive to create a hiring environment in which all people feel they are equally respected and valued, irrespective of gender identity or expression, sexual orientation, ethnicity, age, religion, citizenship or any other characteristic. You can find more information about our privacy policy

here .* All communications regarding job opportunities at Storyblok will come from an official Storyblok employee with an email address ending in @storyblok.com. We will never redirect you to another portal or another site that is unrelated to our domain (storyblok.com).

Here is a sneak peek of Storyblok's Visual Editor If you need an accommodation for any part of the application process, please email talent.acquisition@storyblok.com

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Developer Journey Optimization:

Optimize the end-to-end developer onboarding experience, reducing friction from sign-up to first successful implementation.

Identify drop-off points in technical setup flows and partner with Product and Engineering to improve clarity, guidance, and time-to-first-value.

Strengthen technical persona messaging for developers, architects, and technical decision-makers by translating complex capabilities into clear, value-driven communication.

Website & Conversion Ownership:

Own key landing pages, such as the homepage, and the evolution of the website's messaging architecture.

Partner with Web and Growth teams to optimize key conversion journeys (trial sign-up, demo requests, upgrade flows).

Write and design email nurture campaigns to guide users through onboarding and support feature adoption, self-service conversion, and customer retention goals.

Data-Informed Decision Making:

Partner with the Data team to analyze patterns in PLG user behavior and identify areas of dropoff or opportunities for improvement.

Own the experimentation roadmap for PLG opportunities across awareness, onboarding, feature adoption, upgrade prompts, and retention initiatives.

Partner with Product and Growth teams to define clear hypotheses, success metrics, and testing priorities.

Drive A/B tests for website, in-app experiences, email communications, onboarding flows, monetization prompts, and feature announcements.

In-App Messaging & UX Execution:

Plan and execute in-app messaging (feature announcements, tooltips, banners, modals, onboarding flows).

Partner with Product and Design to ensure UX flows reinforce core value propositions.

Align in-app messaging with campaign narratives and product launches.

Onboarding & Activation Optimization:

Improve onboarding flows across key user segments.

Identify drop-off points in product and communication bumpers, and propose improvements spanning UX, messaging, activation content, and prospect/customer communications and outreach campaigns.

Self-Service Positioning & Messaging:

Develop and refine buyer personas specific to self-serve and PLG audiences.

Partner with Product and Design to ensure UX flows reinforce core value propositions within a seamless and goal-oriented user journey.

Translate product capabilities into clear, actionable value for different user types, using UX and messaging to guide user awareness and adoption.

Plan and execute in-app messaging (feature announcements, tooltips, banners, modals, onboarding flows).

Align in-app messaging and product experiences with marketing campaign narratives, product launches, website content.