You’ll work directly with our Co-Founder and collaborate with our in-house Marketing Specialist, who supports execution.

Growth Strategy & Leadership

• Translate business goals into a clear, data-driven growth marketing strategy

• Define a repeatable system for demand generation and pipeline acceleration

• Lead the marketing roadmap and identify the highest-impact growth opportunities

• Work closely with Sales to align efforts and support revenue targets

Performance Marketing

• Own and optimize paid acquisition across LinkedIn, Google, and other relevant channels

• Design, launch, and scale multi-touch campaigns focused on lead generation and conversion

• Define key metrics and ensure consistent reporting

• Test and iterate quickly across channels, audiences, and offers to find traction

Marketing Automation

• Build automated lead nurturing workflows using HubSpot or similar tools

• Improve attribution, lead scoring, and campaign tracking

• Identify bottlenecks across the funnel and implement solutions to improve conversion

Website & Conversion Optimization

• Own and improve the performance of our website (Webflow) as a key acquisition and conversion channel

• Use data to increase visitor-to-lead conversion rates

• Ensure messaging, SEO, and landing pages are aligned with campaign and product goals

Team Collaboration & Enablement

• Provide leadership and direction to our B2B Marketing Specialist

• Share growth best practices, frameworks, and training to build team capability

• Act as a marketing partner to Sales, Customer Success, and Product teams

Requirements

• 3+ years of B2B SaaS marketing experience , ideally in growth-stage or fast-moving environments

• Have owned performance channels (LinkedIn, Google) and know how to scale them

• Are confident using tools like HubSpot, Webflow, Google Analytics, and LinkedIn Ads

• Have worked in a lean, fast-moving environment — and delivered results without needing a large team

• Clear communicator who knows how to prioritize and align stakeholders

• Comfortable coaching others while being able to jump in and execute when needed

• Pragmatic, data-driven, and focused on outcomes

Benefits

• A role with real impact in the transition to clean energy

• Truly great colleagues. We know everyone says this, but we really mean it

• A collaborative atmosphere where people support each other and want to grow

• The freedom to shape how marketing works at a scaling SaaS company