Your mission: generate qualified leads and meetings with our ideal customer persona

Key Responsibilities

Digital Marketing & Strategy

• Manage and continuously improve website performance — including SEO, analytics, content updates, and AI visibility.
• Plan, develop, and execute digital ad campaigns (Google Ads, LinkedIn, etc.) to drive qualified traffic and conversions.
• Track, analyze, and report ROI for all marketing spend and campaign performance.
• Conduct competitor, keyword, and trend analysis to inform strategy and positioning.
• Maintain brand consistency across all digital channels, collateral, and campaigns.

Content & Outreach

• Conduct targeted LinkedIn outreach to ideal customers; schedule and track meetings with ICPs.
• Write and edit short-form content — blog posts, email campaigns, videos, and case studies focused on automation and manufacturing success stories.
• Coordinate with third-party videographers, photographers, and designers to produce professional, high-impact content.
• Create and manage landing pages, lead magnets, and forms to capture inquiries.
• Build, segment, and manage email lists; design and send campaigns via CRM or marketing platforms.
• Develop and maintain the marketing calendar and content pipeline aligned with sales priorities.

Lead Generation & Inside Sales

• Perform market research to identify target companies, key decision-makers, and opportunities within life-science manufacturing.
• Maintain and update the CRM with campaign and contact data; ensure lead status, notes, and activity tracking are accurate.
• Use automation and nurturing tools to warm leads and convert inquiries into meetings.
• Collaborate closely with sales leadership to refine target lists, messaging, and campaign strategy.
• Support event marketing efforts (trade shows, webinars, etc.) and manage follow-up campaigns.
• Monitor and analyze lead generation metrics and conversion performance, providing regular improvement insights.

Qualifications

• Bachelor’s degree in marketing, communications, or related field (or equivalent experience).
• Strong writing, communication, and analytical skills.
• Proficient in CRM platforms, website management, and digital ad tools (Google Ads, LinkedIn Campaign Manager, etc.).
• Experience using email marketing, SEO/analytics, and marketing automation tools.
• Comfortable working with data and KPIs to guide decisions and prove ROI.
• Highly organized, proactive, and capable of executing both strategy and day-to-day tasks independently.

Compensation & Structure

• Base salary: Commensurate with experience.
• Performance bonus: Based on qualified meetings scheduled and held with ideal customer profiles.
• Full-time, on-site

Why Join Us

At Engineered Vision, you’ll have the autonomy to shape how we reach and engage our market. You’ll work directly with leadership and engineers to craft authentic content, design campaigns from the ground up, and see the direct impact of your work on company growth.

If you’re a builder — someone who wants to own the strategy, execute the campaigns, and measure the results — this role offers the opportunity to lead marketing at a fast-growing automation company that values creativity, accountability, and engineering excellence.

To Apply:
Submit your resume, a short cover letter explaining your interest in industrial automation marketing, and (if available) examples of campaigns or content you’ve led.

Pay: From $40,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person