Yofi
Yofi is a technology company specializing in retail abuse prevention and identity solutions. It offers AI-driven software that detects and prevents return fraud, bots, resellers, and policy abuse by analyzing thousands of data signals including telemetry, customer information, return behaviors, and label manipulation. Yofi's platform integrates seamlessly with existing retail systems, providing real-time risk scoring and actionable insights to protect brands from bad actors while enhancing experiences for legitimate customers. The company serves leading global brands and marketplaces, leveraging a consortium of over 1,600 merchants to share fraud intelligence and continuously update its detection models. Yofi's business model is primarily SaaS, focusing on subscription-based services that help retailers reduce operational costs, increase profitability, and build customer trust through personalized, secure, and transparent policies.
Yofi
Yofi is a technology company specializing in retail abuse prevention and identity solutions. It offers AI-driven software that detects and prevents return fraud, bots, resellers, and policy abuse by analyzing thousands of data signals including telemetry, customer information, return behaviors, and label manipulation. Yofi's platform integrates seamlessly with existing retail systems, providing real-time risk scoring and actionable insights to protect brands from bad actors while enhancing experiences for legitimate customers. The company serves leading global brands and marketplaces, leveraging a consortium of over 1,600 merchants to share fraud intelligence and continuously update its detection models. Yofi's business model is primarily SaaS, focusing on subscription-based services that help retailers reduce operational costs, increase profitability, and build customer trust through personalized, secure, and transparent policies.
TL;DR
Core product: AI platform to detect and prevent return, shipping, bot, reseller, and policy abuse for eCommerce
Business model: SaaS subscription
Consortium signal: Fraud intelligence shared across a consortium of over 1,600 merchants
Integrations: Telemetry SDK/Open API and AI Copilot available for Slack and Microsoft Teams
Founders: Jordan (CEO), Andrii (CTO), Alex (COO)
Company Overview
Problem Domain
Return fraud, shipping abuse, bot detection, reseller abuse, and policy abuse in eCommerce
Founded
2021
Industry
eCommerce fraud prevention / Retail risk management
Tech Stack
Funding Track Record
Investor Signal
“Backed by Nyca Partners, Point72 Ventures, and eBay Ventures”