Totum by TIFIN
Totum Risk provides a multi-scoring risk tolerance tool kit for financial advisors and investors. Totum is different, we focus on facts over feeling or bhow much risk an investor can take given their current life situation (risk capacity) instead of the traditional model that only looks at how much risk an investor is willing to take (risk preference). The Totum Risk toolkit includes integrations with the top custodians, broker/dealers, insurance companies, and other third party software providers. The integrations allow Totum to pull in the account level data to automatically score the clients portfolio and an advisors book of business to assess the portfolio risk. Other integrations allow for SSO(single sign on), push/pull data from APIs, usage, and custom. Totum has added a Model MarketPlace for asset managers to add their models for advisors to use and compare with their client's portfolios. Tactical asset managers can also add their own returns. Advisors can add and uplaod their own models or use the iRebal integration to pull and push their models. Totum offers custom Investment Policy Statements and proposals to meet their compliance needs and requirements. Totum helps advisors and institutions stay compliant by covering the SEC Best Interest Rule and FINRA's suitability rule. Built around the concept that each individual investor should fully understand their unique risk situation, Totum is the first to consider comprehensive Human Capital Factors in portfolio recommendation: geography, industry, health, family, balance sheet, and where they are on the road to retirement. With the addition of Big Data and Machine Learning Totum can now alert an advisor or investor of a life event that is impacting their investments and financial goals. This holistic context allows financial advisors to differentiate their proposals, targeting the specific risks that the client may not be aware of. Our institutional-quality turnkey proposal solution frees the advisor to focus on client acquisition and retention.
Totum by TIFIN
Totum Risk provides a multi-scoring risk tolerance tool kit for financial advisors and investors. Totum is different, we focus on facts over feeling or bhow much risk an investor can take given their current life situation (risk capacity) instead of the traditional model that only looks at how much risk an investor is willing to take (risk preference). The Totum Risk toolkit includes integrations with the top custodians, broker/dealers, insurance companies, and other third party software providers. The integrations allow Totum to pull in the account level data to automatically score the clients portfolio and an advisors book of business to assess the portfolio risk. Other integrations allow for SSO(single sign on), push/pull data from APIs, usage, and custom. Totum has added a Model MarketPlace for asset managers to add their models for advisors to use and compare with their client's portfolios. Tactical asset managers can also add their own returns. Advisors can add and uplaod their own models or use the iRebal integration to pull and push their models. Totum offers custom Investment Policy Statements and proposals to meet their compliance needs and requirements. Totum helps advisors and institutions stay compliant by covering the SEC Best Interest Rule and FINRA's suitability rule. Built around the concept that each individual investor should fully understand their unique risk situation, Totum is the first to consider comprehensive Human Capital Factors in portfolio recommendation: geography, industry, health, family, balance sheet, and where they are on the road to retirement. With the addition of Big Data and Machine Learning Totum can now alert an advisor or investor of a life event that is impacting their investments and financial goals. This holistic context allows financial advisors to differentiate their proposals, targeting the specific risks that the client may not be aware of. Our institutional-quality turnkey proposal solution frees the advisor to focus on client acquisition and retention.
TL;DR
Product: Multi-scoring risk-tolerance and portfolio risk-scoring toolkit for financial advisors and institutions
Differentiator: Emphasizes risk capacity (life-situation factors) in addition to risk preference
Integrations: Connects with custodians, broker/dealers, insurance platforms, and third-party software (SSO, APIs, account-level data)
Corporate status: Acquired by TIFIN (acquisition announced Mar 24, 2021)
Company Overview
Problem Domain
Financial advisory software for risk assessment, portfolio scoring, compliance support, and advisor-client proposal automation.
Industry
Financial technology / Wealthtech
Funding Track Record
3500000.00
Investor Signal
“Supported by Envestnet Yodlee incubator prior to acquisition; later acquired by TIFIN”