
Style DNA is a personal styling app that leverages AI to provide users with personalized fashion recommendations. The app helps users decode their personal style through a selfie, offering guidance on color palettes, style guides, and fit advice. It aims to maximize wardrobes by suggesting outfits from existing items and providing shopping assistance for new purchases. The platform boasts a large marketplace of over 5 million items sorted by user preferences and has partnerships with over 231 retailers and 26,000 brands. Style DNA is based in Barcelona and London and is staffed by a team of image consultants, fashion experts, and data scientists focused on promoting mindful and sustainable shopping.

Style DNA is a personal styling app that leverages AI to provide users with personalized fashion recommendations. The app helps users decode their personal style through a selfie, offering guidance on color palettes, style guides, and fit advice. It aims to maximize wardrobes by suggesting outfits from existing items and providing shopping assistance for new purchases. The platform boasts a large marketplace of over 5 million items sorted by user preferences and has partnerships with over 231 retailers and 26,000 brands. Style DNA is based in Barcelona and London and is staffed by a team of image consultants, fashion experts, and data scientists focused on promoting mindful and sustainable shopping.
Product: AI-powered personal styling app that creates style profiles from a selfie and offers color analysis, outfit suggestions, wardrobe management, and a marketplace
Headquarters: Barcelona (also listed in London)
Traction (reported): Millions of downloads and hundreds of thousands of active users and paying subscribers (reported figures)
Funding (latest): Raised funding in Aug 2023 including an investment from Black River Ventures
Personal fashion discovery, wardrobe optimization, and personalized shopping recommendations
Fashion / Fashion tech / Consumer apps
€3.4M reported by some sources; other listings show €1.3M for Aug 2023
Public reporting contains differing figures for the Aug 2023 round (€3.4M and €1.3M reported by different sources).
“Black River Ventures identified as an investor alongside a small number of angels (reported)”