

Sector: Fintech (digital money-management for banks)
Founded: 2004
Acquisition: Acquired by CRIF (closed April 2, 2020)
Reach: Products deployed to tens of millions of end users
Employees: ~125
Digital banking customer engagement, personalized money-management, financial wellness and data-driven cross-selling for financial institutions.
2004
Financial technology
Listed on company profiles and databases as having a Series B prior to acquisition; amounts obfuscated in available profiles.
CRIF completed acquisition of Strands on April 2, 2020.
“Previously reported external funding activity including rounds prior to acquisition; TechCrunch reported $55M raised as of 2008.”