
Rodeo is an AI assistant designed for marketers, specializing in influencer and affiliate marketing. It helps businesses manage campaigns by starting campaigns for inactive affiliates and reaching out to potential affiliate partners. The platform aims to enhance marketing efforts by providing AI-driven insights and automation. Rodeo Money, Inc. is the operating entity.

Rodeo is an AI assistant designed for marketers, specializing in influencer and affiliate marketing. It helps businesses manage campaigns by starting campaigns for inactive affiliates and reaching out to potential affiliate partners. The platform aims to enhance marketing efforts by providing AI-driven insights and automation. Rodeo Money, Inc. is the operating entity.
What they do: AI assistant for influencer and affiliate marketing (outreach, partner enrichment, campaign management)
Founded / HQ: Founded 2022; San Francisco, CA
Founders: Benjamin Fernandez; Devin Kopp; Suraj Shah
Funding: Pre-Seed round announced Oct 1, 2022; investors include Protocol Labs, Ripio, Tachyon, Atypical Ventures
Employees: ~71
Influencer and affiliate marketing automation and partner management
2022
Marketing technology
Investors listed: Protocol Labs, Ripio, Tachyon (ConsenSys Mesh), Atypical Ventures; amount reported as undisclosed
“Backed by investors active in web3/crypto and early-stage tech (Protocol Labs, Ripio, Tachyon, Atypical Ventures)”