PushSpring
PushSpring is the leading independent provider of device level targeting data and insights for verified iOS and Android mobile app audiences. The PushSpring app audience platform provides advertisers with complete audience composition and interest data to acquire audiences, drive targeted engagement and increase ad monetization. Using advanced machine learning techniques applied to billions of monthly mobile app and device-level signals, PushSpring data scientists create targeting Personas and custom segments that represent the most accurate, multi-dimensional classification of mobile app audiences available. Distributed across major DMPs, DSPs, and programmatic platforms, Advertisers access PushSpring audience data to drive significant lift for mobile branding and performance objectives.
PushSpring
PushSpring is the leading independent provider of device level targeting data and insights for verified iOS and Android mobile app audiences. The PushSpring app audience platform provides advertisers with complete audience composition and interest data to acquire audiences, drive targeted engagement and increase ad monetization. Using advanced machine learning techniques applied to billions of monthly mobile app and device-level signals, PushSpring data scientists create targeting Personas and custom segments that represent the most accurate, multi-dimensional classification of mobile app audiences available. Distributed across major DMPs, DSPs, and programmatic platforms, Advertisers access PushSpring audience data to drive significant lift for mobile branding and performance objectives.
TL;DR
Founded: 2013 (Seattle)
Product: Device-level mobile audience targeting data and insights for iOS and Android
Total funding: ≈ $6.53M (USD)
Notable investors: Trilogy Equity Partners; Divergent Ventures; Scout Ventures; Winklevoss Capital
Exit: Acquired by T-Mobile (July 2019)
Company Overview
Problem Domain
Mobile advertising and audience targeting
Founded
2013
Industry
Adtech / Mobile data
Funding Track Record
Seed round announced May 19, 2014
5000000.00
Series A announced July 28, 2015
Investor Signal
“Trilogy Equity Partners; Divergent Ventures; Scout Ventures; Winklevoss Capital”